ADVERTISING ANALYSIS # 2 MUNSTERIFIC COFFEE FLOAT

Munsterific’s advertisement for its famous coffee float makes effective use of four design elements to reach its target audience, which are in this case, mostly students coming from High school and College levels.

First, the element of visual image, wherein the coffee float looks so rich in coffee, in flavour and in color. The vanilla soft served ice cream is also rich and looks much bigger than the usual size. It is placed almost at the center of rectangular shaped tarpaulin in a vertical direction.

Second , the element of slogan, which is: “Nothing beats the original” makes people think that indeed Muster’s coffee  float came first before Mcdo’s or Jollibee’s.

The price of the coffee float appears on the bottom right of the tarpaulin, which says 39php for Regular and 29php for Junior. This pricing is indeed affordable for their target market, especially nowadays that there are a lot of variations in coffee that’s out in the market, and most of these variations are much higher in price.

                Munsterific’s logo; a cute monster resembling a shape like one of the pineapple’s with a wide mouth opened showing the cute monster’s two canines reflects munsterific’s playful  side, which means its’ target market would not be the stylish professional but more on the cool and fun loving people.

                The backdrop’s color,  which are white and orange emphasizes the coffee float more, plus the fact that the coffee float has really white outline, I guess the backdrop’s color really made the coffee looked richer.

                Together, these four elements suggest that buying Munsterific’s Coffee Float will make the buyer feel young, original, fun- loving, wise (because of thinking about the affordability and the richness of taste in the appearance of the product) and quite busy individuals who prefer to have coffee at a Convenience Store like Munsterific.